Bedford Credit Union is excited to announce its transition to become Bedfordshire Credit Union is complete.
Bedfordshire Credit Union is a not-for-profit community bank owned by its members offering simple, straightforward banking services. After expanding its area of common bond last year to reach new audiences across Bedfordshire, it has taken the next steps to reflect this growth with a new, more inclusive and clearer name that preserves the core purpose and values of the credit union.
The change includes a new website, with a new logo and colour scheme that brings Bedfordshire Credit Union into the 21st century. The organisation has also recently launched a new app, making banking, saving and borrowing for the Bedfordshire community easier in the digital age, with help and support sessions scheduled for those who need help downloading and using the software, so that no one is left behind.
The new logo retains the much loved “nest-egg” emblem of the former branding, multiplied to represent not only the growth members can achieve with a credit union, but also the four important factors of BCU;
- Pink represents community, inclusivity and the diversity of Bedfordshire
- Green represents money, financial inclusion and BCU’s Saving and Loan products and services
- Blue represents trust and the responsibility BCU has to its members and a commitment to ethical banking
- Orange represents its hard-working volunteers, BCU’s not-for-profit status as well as its warm, welcome-to-all policy.
Bedfordshire Credit Union Community Engagement Officer Katrina says: “Over the past 18 months BCU has reflected on its space in the Bedfordshire community and is working hard to maintain relevance in the modern world. This rebrand helps us to communicate our reach throughout Bedfordshire, but also, with our new website and app, helps those facing digital and financial exclusion to access secure savings and affordable credit in an increasingly digital world.”
Anyone who lives or works in Bedfordshire can become a member and start saving for just £5 a year. Members enjoy access to fair, affordable credit, free Young Savers account, a PrizeSaver account and exclusive discounts and offers on a number of national brands such as Legoland, Thorpe Park and Alton Towers, and a variety of shops such as Asda, Tesco and Morrisons. Members are also eligible for half-price membership to the Share Bedford Library of Things.
